Monthly Archives: December 2017

What Makes an Effective Point of Purchase Display?


The point of purchase (POP) is a retail term meant to denote where customers pay for their goods, ie: the cashier’s counter. A point of purchase display is a display that is situated right next to the goods that are …

Sign and Letter Visibility – How Far Can Your Sign Be Read From?


Have you ever been driving down the highway and looked at a billboard and thought, “What a ridiculous billboard! Great picture…but I have absolutely no idea what it says!”?  Because the type face is so small that no one but …