Monthly Archives: February 2018

What Makes a Sign Difficult to Read And How to Fix It!


Having signage that is difficult to read is like having a door that doesn’t really open or a toilet that doesn’t flush. Bad for business, counterproductive and messy. And above all else: useless. There’s no point in putting up signage …

Is Signage More Effective Than Television for Informing Customers About Product Benefits?


Assessing where and how to spend your advertising dollars is one of the most difficult dilemmas business owners face. First, you must decide how much to spend on advertising. With profit margins often razor thin, especially for new businesses (when …