Monthly Archives: February 2018

Best Practices of Retail Wayfinding


You may have heard that we are now living in the age of big data. There are many who believe, with a considerable amount of justification, that with data we can solve just about any problem and learn more about …

What Makes a Sign Difficult to Read And How to Fix It!


Having signage that is difficult to read is like having a door that doesn’t really open or a toilet that doesn’t flush. Bad for business, counterproductive and messy. And above all else: useless. There’s no point in putting up signage …