As the name would suggest, this section is a compilation of answers to the questions our clients commonly ask. Just start by following one of the links below.
If you think of question that is not on this list, please click on “Ask a Question” and let us know what you’re thinking. If enough people ask the same question, we’ll be sure to post the answer in this section for future visitors.
Scroll down for answers to the following questions:
What makes a sign effective?
How long does it take for you to complete my order?
What is a proof?
Do I still need to approve a proof if I bring my work in on disk?
How do I go about getting an estimate from you?
WHAT MAKES A SIGN EFFECTIVE?
[Their current answer:] There’s more to a good sign than one that just looks nice. Sign design and sign manufacturing is part art and part science that also requires expertise in graphic design. Our experts can help you develop signs that will accomplish your goals…whether that is to bring in more customers, warn people of a hazard, or create a welcoming environment.
A few things you may want to take into consideration as we are designing your sign include:
1. Visibility – Passing traffic, trees and other structures can limit visibility of your sign. Before deciding on placement of your sign, look at your store from the same angles as your future customers would.
2. Cone of vision and angle – While driving, a motorist has a “cone of vision” of only about a 20° range. Depending on where your business is located or how far off the road it is, your sign is in danger of being missed if it isn’t properly placed and positioned at the best angle. Signs that are at a 90° angle to the road are typically easiest to see.
3. Legibility – Remember that designing a sign is different than designing most printed materials, or something you would see on the internet. You have just a few seconds to grab the attention of passersby… and only one chance to make a first impression. So although it is tempting to include all the wonderful benefits and as much information as possible on your sign, it is much more effective to keep it very simple and make it very readable.
4. Typeface & Use of White Space –
a. Choose a typeface that is legible and that fits your business and your message. To be most effective, your message should be clear and straightforward. Simple, open style fonts such as sans serif and Verdana tend to be more legible.
b. Maintain white space – A clean, clear message is better than too much information that creates clutter. An industry guideline is that 30-40% of the sign area should be blank space.
5. Color – Some color combinations are more legible than others. The combinations below are ranked in order of optimum legibility:
- black on yellow
- black on white
- yellow on black
- white on blue
- yellow on blue
- green on white
- blue on yellow
- white on green
- white on brown
- brown on yellow
- brown on white
- yellow on brown
- red on white
- yellow on red
- red on yellow
- white on red
6. Letter Style and Capitalization – Capital letters are generally most easily recognized, but they also are frequently read as individual letters. Lower case letters are generally read as whole words or phrases. Sign design research designates six type styles as the most basic with the first two being the most easily read. The last four should be used sparingly, if at all.
HOW LONG DOES IT TAKE FOR YOU TO COMPLETE MY ORDER?
At Signs of Success, we pride ourselves on having the fastest possible turnaround in the entire industry. Moreover, we have a demonstrated history of going “above and beyond” to meet the needs of customers who require rush service. Whether that means staffing a second shift, or working on a weekend, we’re committed to getting your project done when you need it done.
Our standard, non-rush turnaround averages 3-5 days. But with rush service, we can often get your work done within 24 hours. Let us know when you need your job completed, and in the rare instance when we aren’t able to meet your needs, we’ll help direct you to someone to can. That’s just part of our commitment to giving you the best customer service we can… all the time.
WHAT IS A “PROOF”?
[Their current answer:] A proof shows you what your file will look like once it is printed, or what your project will look like upon completion. Typically, we will produce a proof which will be sent to you online or printed on paper which can be viewed in our store or delivered to you in person.
On multiple color jobs, we can produce a color proof on our color output device to show an accurate representation of the final product.
By sending you a proof and getting your approval on it before we start production, we can double-check that we have set your type accurately and that everything is positioned according to your requirements. Your approval on the final proof is assurance that you have looked over every aspect of our work and approve it as accurate.
DO I STILL NEED TO APPROVE A PROOF IF I BRING MY WORK IN ON DISK?
Although it might seem like a proof wouldn’t be needed in this case, output devices process digital information using a variety of processing languages. By approving our proof, you can be assured that the output device used has correctly interpreted and processed the information you have provided… and that the final product is delivered according to your exact specifications!
HOW DO I GO ABOUT GETTING AN ESTIMATE FROM YOU?
Thank you for your interest in our services! There are 2 ways in which you can request a free estimate. One is by clicking here to use our online estimate request form, where you will be asked to submit the details of your project information. We will gladly respond within 1 business day of receiving your request.
Should you require “rush” service, or would like an immediate estimate, please feel free to call our helpful staff at 832-688-8709.