A BLOG…FOR A SIGN COMPANY?  BUT…WHY???

In a business where everything is custom made to order, we know there are lots of choices for our customers to make… from what colors, fonts, graphics, text, layout and materials to use on a sign… to where to place the completed sign for maximum effectiveness.  And thanks to rapid advances in technology, the visual communications options we are able to offer are always evolving and expanding!

There is a lot of new and exciting information in the world of signage these days, and providing you with valuable information in our blog is just one other way we work to keep you up to date on current marketplace developments and technological advances.

We are constantly on the lookout for new ideas, and creative ways of helping you reach your goals…From offering advice on how to determine your target audience… to explanations of what makes a sign effective… to tips on how to harness the marketing power of signs…we aim to give you the information you need.

WHAT WOULD YOU LIKE TO LEARN ABOUT?

Because our aim is to give you the information you want most, we love to receive your ideas for our next blog topic!  All ideas are welcome… be as general or specific as you like, and we’ll take it from there!

To submit a suggestion, please click here.

What Makes a Sign Difficult to Read And How to Fix It!

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Having signage that is difficult to read is like having a door that doesn’t really open or a toilet that doesn’t flush. Bad for business, counterproductive and messy. And above all else: useless. There’s no point in putting up signage …

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Is Signage More Effective Than Television for Informing Customers About Product Benefits?

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Assessing where and how to spend your advertising dollars is one of the most difficult dilemmas business owners face. First, you must decide how much to spend on advertising. With profit margins often razor thin, especially for new businesses (when …

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