Death by Design The Signage Mistakes That Kill Effectiveness

Signage is an extremely effective way to advertise for you company, design a functional interior setting, or create a certain type of atmosphere, but if done wrong a bad design can take your signage from fabulous to zero and render it ineffective, or at the very least, much less effective than it could be. When creating your designs, be sure to remember where your sign is going to go, what you want it to convey, and why you’re putting out a sign. Make sure that your signage is intentional, and avoid these 7 common mistakes to make the most out of it!

1. Using the wrong font.

The type of font that you use should be consistent with what type of business you’re running. If you own a spa, you should use a font such as cursive or something a little “fancier” to create the relaxing atmosphere that you want and convey an upscale attitude. However, if you’re building an office building, using this type of font would be a little odd, whereas a more basic font would be much more fitting.

When designing your signage, remember to keep in mind what kind of business you are, and try to personify your company’s environment through your font.

2. Using too much font.

It’s great to know what “genre” of font you want to use, so to speak, but that doesn’t mean that you need to use every type of cursive known to mankind. Instead, stick to one or two fonts that compliment each other, and make sure that they are used in a cohesive fashion.

3. Using bad color combinations.

It cannot be stressed enough how important your color choice is. What you should keep in mind when selecting your colors is where the sign is going to be placed and what colors it will be surrounded by, choosing two contrasting colors, generally light font on a dark background or the other way around, and what sort of colors would appeal to your audience.

For more help choosing the perfect color combinations, click here.

4. Forgetting to proof read.

Many times, customers will trust that the graphic designer got everything 100% correct, but designers are people and they make mistakes – in many cases, a design may incorporate a name, address, or other information that designers have no way of knowing if it is spelled correctly, or there may be some small tweaks that you’d like to make before the final project. Be sure to check your design, and always have a second pair of eyes, because it’s much easier to fix simple problems before the printing begins.

 5. Fearing blank space.

Just because you have a five foot by four foot piece of material does not mean that you need to fill all twenty square feet with graphics and information. Having blank space is actually a good thing – it allows viewers to absorb the information and process it quickly, and prevents your design from becoming too cluttered or overwhelming. So don’t fear blank space – embrace it.

6. Giving too little information.

Although you do want blank space, you also want to make sure that you’re giving enough information, and that your sign will actually serve its purpose without leaving customers questioning who you are, what you do, or where to go.

7. Lacking consistency

If you already have an established color or design scheme, stick with it. There’s nothing worse than having your new signage stick out like a sore thumb, making the entire system look uncoordinated. Be sure to stick with company colors and similar fonts to create a cohesive signage system that betters your overall image.

Now that you have a better idea of what to avoid when creating your signage design, contact us to get started making a design that works.

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