Are you planning to open a brand new business or a new location? Congratulations! Obviously, there’s a lot for you to consider in the weeks and months leading up to opening day. One of these matters to consider is signage. And you better consider it. You don’t want to overlook it or leave it until the last minute have to end up spray painting, “Grand Opening” on a bed sheet duct taped to your business awning. That is not a good look. So here are a few things that you will need to know about grand opening signage.
One thing many people might overlook is possibly the most important thing to consider of all: a permit. For many jurisdictions you need a permit for an outdoor sign. And more often than not, getting these permits are not a quick errand; they can take a long time. For example, permits in Houston will take you longer than you would ever believe, so you will have to start early! Starting at least two months or more in advance is a good guideline to ensure that you can get your outdoor signage approved in time for the grand opening.
When it comes to interior signage, there a few things you must consider. For starters, if you run a retail outlet, what will your face to the world be? Probably your front window, so why not use some window lettering or window films. These can include graphics that will provide shade for retail environments.
If you have a lobby or reception, you can use signs to show off your logo. You can also utilize wall murals and graphics to create a mood or ambiance. And don’t forget ADA (Americans with Disabilities Act) signage; you need to be in compliance with federal, state, and local laws.
And if you’re renting your retail space, remember that for all your outdoor signage and likely also your window graphics, you will have to meet your landlord’s criteria as well as the city’s.
Did you know what a whopping 97% of people notice vehicle graphics as they are traveling around town? Compare this with a mere 19% that notice traditional billboard advertisements. And after two years, studies show that in some industries as much as 50% of businesses can come from inquiries from customers who have seen the wrapped vehicles. Given this, you will definitely want to utilize vehicle graphics if you can.
You will want to make this look permanent, particularly in the aftermath of Hurricane Harvey; show you are here for the long-haul and get graphics applied to your vehicle. These graphics can be removed with no damage to the vehicle’s paint job. If you want to be economical, you can just use graphics on the vehicle rather than a full wrap. But don’t go too far in an attempt to save money. A car magnet doesn’t really say, “I’m here for the long-haul”, especially when there are so many fly-by-night businesses in the Houston after the hurricane. You want to send a strong message of durability and permanence.
If you would like know more about grand opening signage or would like to place an order for some signage, please contact us today.