A sign is first and foremost about a business’s identity. Your business could be in a development area, restaurant or inside a building. So, your business sign becomes a symbol and an the identity of your brand. It is important to choose the right commercial building sign to reflect your business’s branding and the kind of audience you want to reach.
Not all signs should look the same, even for the similar types of businesses. Your goal should be simple: to give out a message for your target audience with the style, design and color of the sign.
It doesn’t matter how big or small your business is, you need outside advertising to capture attention. Outdoor or commercial building signs are one of the best ways to gain customers from foot traffic in your area.
Not to say putting your company name up on the building is going to be enough to bring in the rush. The quality and placement of your sign matters just as much as simply having one.
Here’s a brief lowdown on how to create effective commercial building signs.
When you are considering building signs, they need to accomplish a little more than the average business sign for your business.
For starters, in addition to identifying your business location, your outdoor building sign needs to attract new customers who are just passing by. Your sign should strengthen your brand identity so that it acts as a 24/7 advertising tool for your company. If you have figured out what makes outdoor building signs communicate your messaging effectively, none of this should be a difficult task.
So, we are here to help you out with making your building sign attractive.
When you are choosing the colors for your sign, make sure that you are adhering to one to three colors that are representative of your brand. Just like too many cooks can spoil the broth, too many colors can distract potential customers and alienate the existing ones. Also, since your sign is going to go up on a building, you should consider the aesthetic and try to design your sign as a complement to the building’s design and yet make sure that it grabs attention.
This is the standard thumb rule for all signs: the lettering you use should be easy to read at a glance. If the sign typography (lettering font style, size, etc. ) is too complicated, people won’t bother to read it. On the other hand, if it’s too basic and doesn’t have that slight differentiation, you stand a chance to miss out on attention. The trick is to find the right balance.
You are placing the sign on a commercial building for a reason: to optimize visibility. So make sure the placement is near to maximum traffic and is not getting obstructed. So you’ve got to be on the lookout for utility poles, landscaping and fencing. That being said, make sure your sign is not obstructing signs meant for public viewing either!
Depending on your company’s location and building structure, you can go for acrylic, aluminum, or other materials. These are some of the best options for your outdoor business signage. For retail businesses with a nighttime presence or where there will be night time presence of potential customers (even if your own business isn’t open…is it in an area others will drive by at night?), illuminated or backlit signs are more suitable. What works best depends on numerous factors but the great thing about commercial building signs is that there are numerous sign materials to choose from.
At Signs of Success, we will help you out with the design elements that will make your commercial building sign stand out. Explore our work to get a better appreciation of the kind of work we do, and how we can help your business gain attention..