Tag Archives: point of purchase displays

What Makes an Effective Point of Purchase Display?


The point of purchase (POP) is a retail term meant to denote where customers pay for their goods, ie: the cashier’s counter. A point of purchase display is a display that is situated right next to the goods that are …

Life-size Cutouts for a Bigger Than Life Impact!


Life sized cutouts never disappoint. They can be informational or fun and exciting; either way, they’re sure to liven up you space and create a fun dynamic. But cutouts aren’t just for sitting around. Check out some creative ways to …