Tag Archives: wayfinding signage

The Purpose of Wayfinding Signage


When you walk into your place of business, you take for granted that you know where you’re going. You’re there pretty much every day, presumably. You don’t have think about finding the right floor, finding your office, or finding the …

Essential elements of retail signage


Regardless of what your company is marketing, signage should be at the front and center of your product displays.  When a customer walks in to your store, they shouldn’t have to guess what it is that you’re selling; they should …