We live in such a fast-paced, transient world that much of our communication is either what we can visually see or hear via the phone, radio or television. Large businesses spend huge amounts of money on television commercials and radio spots. Conversely, a small business operates on the local level primarily, and focuses attention on local merchants and business owners. Therefore, the advertisement must be what potential customers can see while driving, shopping, or attending a local event, such as a football or baseball game. It is estimated that Americans spend a majority of their time in the car logging over 14,000 miles per year, which averages out to about 39 miles a day. That is a lot of time that potential customers could be perusing your advertisement and pondering how it can help them, or what it has to offer them as a business owner. Using window graphics in a creative, colorful way can enhance the product a small business has to offer.
One such product more and more people are using is window lettering as a marketing tool that is relatively simple in design and inexpensive to produce. Some of the benefits of using window lettering are telling the public about the services you are offering, making your public image more appealing, attracting new customers, and build up sales. Window lettering saves valuable space. Small businesses often do not have the space to display large banners, so window lettering can be used on doors or windows to optimize the space they do have in the most efficient, cost effective way.
Window lettering can be used as a temporary means of displaying information about an event, or season and when the event passes or season ends, the lettering can be removed and the advertisement costs less in the long run than large banners or permanent signage. Window lettering is cost efficient, time saving and money saving and that can mean a big return on a small investment for a small business.