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What is Architectural Signage?

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What is Architectural Signage?

If you’ve been reading up on signage, maybe because you’re looking to install some signage for your place of business or for whatever reason, you may come across the term “architectural signage”. Architectural signage is not a term whose meaning is instantly understandable. Obviously, “architectural” pertains to buildings and signage means, well, signage. But what does this term connote more specifically? And is it something with which you should concern yourself?

Architectural Signage

As a term, architectural signage can be applied broadly. Architectural signage pertains to custom built signs or sign systems that are installed on, in, or around a building. Architectural signage can be used on a stand alone building or on numerous buildings in a series, such as on a campus. When used on a number of affiliated buildings, architectural signage is, typically, uniform. The different signs often have the same font, the same color scheme, the same patterns, and so on and so forth.

Uses for Architectural Signage

But what is architectural signage used for? Just for advertising? No, architectural signage has many possible usages, but of course, advertising is one of them. But what are they? What kinds of architectural signage can you get? Some types of architectural signage include:

  • Branding
  • Monument signage
  • Directional/wayfinding signage
  • ADA-compliant signs
  • Engraving and braille
  • Visual magnetic graphics systems
  • Dimensional signs and graphics
  • Wall graphics
  • Regulatory signs

What Makes Good Architectural Signage?

What makes architectural signage effective depends on what the client wants. Every building and business will want something different. Something that says something about them and speaks to their customers/clientele. You have a lot of options when it comes to architectural signage. You can make your architectural signage stand out with its font, either by choosing a font that is dynamic and bold or one that is unique to your building(s). Or both. Then there are color schemes. Font colors, background colors, and bordering and shading should all be considered. Speaking of borders, you have a lot of options, here too.

And don’t forget that signs are three dimensional. You don’t just have to concern yourself with the two-dimensional plane. You can play with textures, depths, ridges, and indentations. Then there are the materials themselves. There are several different materials from which one can make architectural signage. Such materials include wood, plastic, metal, and glass. But a lot of architectural signage is outdoors, so don’t neglect the elements. You don’t want beautiful architectural signage that will crack, rust, or otherwise quickly degrade when exposed to the elements.

Picking the Right Architectural Signage

As you can see, there are a lot of decisions you must make and questions you must ask (and answer) when choosing and installing architectural signage. And we haven’t even discussed concerns such as placement location, laws and by-laws, and cost yet. Because there is so much to consider, you want to work with a sign company who has all the signage knowledge you need. A signage company that will step up and help you make decisions but also allow your initial vision to come through.

Signs of Success

Signs of Success has a lot of experience in making beautiful and bold architectural signage. To learn more about architectural signage, please contact us today.