They say you never get a second chance to make a first impression. First impressions are important. It’s why you listened to all those self-help audio books telling you to focus on maintaining eye contact while giving a firm handshake and then liberally using the name of the person who you’ve just met. “Hi Tom! Good to meet you, Tom. How are you, Tom?”. OK, well maybe don’t introduce yourself quite like that, but you get the point. First impressions are important.
How a Business Makes a First Impression
First impressions aren’t just important for nervous job applicants or people attending dinner parties hosted by their spouse’s friends where they don’t know anybody. First impressions are just as critical for businesses. You want your business to maintain a clear identity in the eyes of the public. You want to impress upon people your business’s core principles, whether they be professionalism, reliability, success, fun, trustworthiness, etc.. Everything your business puts out into the world should have this (or these) core principle(s) in mind. And it starts with your first impression.
Commercial Building Signs
It all starts with a sign. For many people, the first time they will come in contact with a business is when they see the building that physically hosts that business. Your building stands out to the world. It says, “This is where we are and this is who we are”. And it says that most succinctly with a sign.
A commercial building sign allows you to put up a physical statement on your building of who you are. The world of business in a big city like Houston can be relentlessly competitive. And that’s true whether you’re running a Mexican restaurant, a personal finance brokerage, or a concert venue. You need a way to stand out.
The Purpose of Commercial Building Signs
Commercial building signs serve several functions. Some of these functions include:
The first purpose is the most obvious. A commercial building sign tells people where you are. If people are looking for your business, it will be a lot easier for them to find it if you have a big sign saying, “Over here! This is where we are!”. Unless you’re running a speakeasy, a clandestine, nondescript building won’t be much help at all.
You don’t just want to identify yourself to people who are actively seeking you out. You want to identify yourself to people who don’t yet know they can benefit from your product or service. A nice, big, professionally made commercial building sign will advertise your business to the world.
Like we went over at the beginning of this article, your commercial building sign is often the first impression that you give. It’s a great chance to subtly reinforce your business’s identity, whether that’s boldness, playfulness, inclusiveness, or whatever.
Commercial Real Estate
Signage is also crucial in the world of real estate. The real estate business moves really fast in Houston and you want to stand out. Signs of Success offers commercial realtors and contractors everything they need to promote their projects, including:
- MDO Signs
- Yard signs
- Model home signs
- And much more.
Get in Touch
If you are in the greater Houston area and would like to learn more about commercial building signs, please get in touch.