Murals are great. They’re beautiful, they’re impactful, and they catch the eye. When you see a lovely mural on the side of a wall downtown, on a school, or a business of some kind, it really stands out. They’re great not for just getting attention but also for conveying messages. But have you ever thought of installing a wall mural in your place of business? Not sure if it’s appropriate? Well, let’s figure this out.
There are many businesses in the Houston area, or anywhere really, that could really benefit from a wall mural. But it can be difficult to know where to put one and what to put in it. A wall mural can be pretty much anything you want it to be; the key is the content. If you run a funeral parlor in Houston, a bright, funny wall mural probably isn’t the best option.
But that’s the beauty of wall murals, they’re extremely versatile. If you want a wall mural that is classy, understated, and business-appropriate, you can get that. If you want to something more colorful and playful, you can get it. The question is not so much can you get a wall mural? If you have a wall, you can. It’s not even so much should you? It is, what kind of wall mural should you get for your Houston business?
For The Customers
When commissioning a wall mural, the key thing to keep in mind is who is it for. Do you want a wall mural that is meant to be seen by you, your employees, and co-workers specifically? Or a wall mural that says something to your customers and clients? You’re not just putting up a sign that reads “Candy Store” or “Jones & Fields Accounting”. A wall mural is more involved than that.
Let’s say the target audience for your wall mural is your customers or clients. In this case, you want to communicate to them what your Houston business is all about. For example, an immigration lawyer might want a tasteful wall mural in the reception area of her office. Something that depicts people of different backgrounds smiling and being happy in Houston. And of course, also a beautiful American flag. Wall murals are especially great for any business that deals with kids, whether it be an ice cream parlor or a pediatrician’s office. Something that entices kids and makes them feel at ease will be a great benefit to your business.
For The Workers
Internal wall murals, that is, murals intended for the employees of your company, can also be of great use. They can boost morale, help with unity, and keep everybody motivated. They can also keep employees on-brand by containing company mottos. For this, you’ll want to have your mural in a high traffic area. You’ll also want something a bit more subtle. You don’t want to hit your employees over the head with your messaging. Just a gentle –and constant– reminder of what your company is about can work wonders.
Get In Touch
If you have any questions about whether or not or what kind of wall mural is suitable for your Houston business, please get in touch with us. We’ll be happy to answer any questions you have.